Setting Up Your Business
Steve Lyons • November 20, 2023

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Write about something you know. If you don’t know much about a specific topic, invite an expert to write about it. Having a variety of authors in your blog is a great way to keep visitors engaged. You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page that gets lots of comments, you can look here to find topics to write about.

Group of people gathered around laptops at a table, working or viewing a screen in a brightly lit room.

Write about something you know. If you don’t know much about a specific topic, invite an expert to write about it. Having a variety of authors in your blog is a great way to keep visitors engaged.


You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page that gets lots of comments, you can look here to find topics to write about.

Two women looking at a laptop, one pointing. Light-filled room with plants and furniture.
By Steve Lyons November 20, 2023
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Row of classical busts in a library with tall shelves of books and a wooden ladder.
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